Just remember: When you’re writing your UX case studies, show how your users influenced your design decisions. After sketching ideas and performing lightning demos on ways to improve communication and data sharing, I narrowed down which concepts I wanted to incorporate in the new Fitbit feature and then used Figma to create the Onboarding and Follow My Health prototypes. Fitbit Senior Product Designer David Teodorescu discusses perseverance, adaptability and his experience with case studies, freelancing, and huge companies. As my first UX case study, this taught me many things, and yet is only a baseline as I begin pivoting my career into the UX profession. All participants scored each requested task based on level of difficulty. As is the case for many merchants, Fitbit’s home grown ecommerce platform was developed in the early ecommerce days of desktop but was no longer able to scale to the level of agility and reliability that Fitbit required. Each individual thoroughly narrated their experience and perceptions throughout the exercise. During the discovery research phase, my colleagues and I evaluated the usability of the Fitbit app with two user types: a Fitbit member and a health professional, to include physicians, medical specialists, physical therapists and personal trainers, based on the below criteria. cookie targeting. UX designers—newbies and experts alike—will often share a case study on a portfolio website as a great way to get hired. View Case Study. The initial discovery research and the design phases were each eight weeks long. Fitbit Case Solution,Fitbit Case Analysis, Fitbit Case Study Solution, Abstract The case illustrates the successful inception of Fitbitin the US market in 2006.Since from the initiation, the company gained substantial market Products the ‘solve a tricky problem’ need out of the box thinking. Fitbit: the UX behind the habit of exercise — a UX case study. To achieve this, it faces one of the biggest challenges — changing a person’s habit. Seven participants (5 Fitbit members and 2 personal trainers) completed the User Test. Banks in Indo n esia evolve and let their mobile banking application … Mar 27, 2017. University. As you discuss both the micro and macro environments, consider a quote from the case: “To hear Park tell it, ‘It was the right product at the right time at the right price point.’” Here is a case study of how User Experience Agency came up with a product that speaks to women and offers them high value... With 300 million registered users Duolingo is clearly a success story, however there was still scope for improvement as the abondonment rate seemed to... An interested re-design story of Crocodile Baby’s website which needed an overhaul to cater to all types of visitors. Applications Netflix user choice paradox case study. A doctor on demand. It allowed us to grow our team in a seamless way that integrated cross-functional groups and aligned with the company’s long-term strategy. Based on the 55 screeners and 17 Zoom interviews we conducted, Fitbit members validated our assumption that sharing Fitbit data with health professionals would: provide valuable insight to better understand their Fitbit data and improve their ability to meet personal goals. This was my first attempt at a formal UX case study and it was an incredible introduction to the UX design process. Analyzing Fitbit data in a collaborative platform is the missing keystone needed to allow the Fitbit member and health professional to more effectively manage the Fitbit members’ health and well being. This comprehensive understanding provided a thorough foundation on which to define the user problem and propose a user-driven solution. As the UX designer, I defined the problem, opportunity and validated the design. Identity Infrastructure. Strategic Management 3 (MGT 4310) Uploaded by. Fitbit Health Solutions has helped power over 500 clinical research studies, by helping CROs and academic researchers leverage data from wearables and consumer health engagement. The prototype includes an in-app instant messaging service, a Physical / Mental / Other Conditions form in case of emergent concerns, a Weekly Wrap-Up for future reference and a gamified, trainer-customized “Hexi-Exercise Map” based on the Fitbit member’s personal goals. ; Collect metrics along the way – Collect as many metrics as possible, which could back up decision-making. It was particularly helpful to see just how Fitbit members would interact with the new feature and allowed me to implement changes based on key, sometimes unforeseen, considerations that arose. Fitbit: the UX behind the habit of exercise — a UX case study. You can start creating case studies from scratch by following these steps: Get foundational knowledge in UX : through learning (from books, the IxDF or elsewhere) design methodologies and common UX … Baker College. Since 2009, Fitbit has offered compact, affordable wearable devices focused on tracking and presenting a person’s daily activity through metrics to promote a healthy, active lifestyle. How to Craft an Outstanding Case Study for Your UX Portfolio uxmag.com. … With the current COVID-19 pandemic, I approached this case study wondering if mobile health would place greater emphasis on wearable technology as a virtual touch point between health professionals and clients. The assumption that users desire a better way to communicate and share data with their personal trainers was validated through user and market research, prototype build out and user testing. See how a credit reporting agency crushed step counts across the globe. Writing case studies for your UX portfolio can feel opaque and overwhelming. When putting together a UX case study, you’re telling a story about your work to potential employers. Montero.com brings adventure travellers and guided tour brands together. Desktop & Web UX. I decided to follow IDEO’s Human-Centered Design and Lean UX Design Thinking process to make sure that my design decisions were supported by user research and feedback. Decrease in Cost Per . Page View (CPPV) vs . We monitor all 18 case studies & success stories to prevent fraudulent case studies & success stories and keep all our case studies & success stories quality high. Fitbit Case information. FitBit Assist is an app designed to connect employees with a doctor, quickly and effortlessly. Incorporate user feedback to improve design flow, description of new features and create additional ways for personal trainers and Fitbit members to both easily make data correlations and influence their training. Case Study: TransUnion. ; Establish long-lived teams – Long-lived teams provide more stability and predictability. Current alternatives rely on a member’s ability to share data through another app or communication means like forwarding their Weekly Assessment email or sending screenshots. Read these Case Studies, Success Stories, Customer Stories & Customer References to decide if Fitbit Health Solutions is the right business software or service for your company. Through analysis of Fitbit and their market competitors, I honed in on the company, its branding, its loyal consumers and the services its app and devices provide. If you follow these steps, you’re going to showcase your UX design skills in a fantastic light. Each user has a goal to... Timeline viewer on Facebook which allows users to revisit old posts, events, statuses etc is one of its oldest and cherished features. changing a habit is painful, so it’s even more important to make it as easy and friction-less as possible for a user to use those tools UX/UI Design for Sound Asleep – A sleep monitoring app that pairs with one of the world’s first smart pillows. March 2019. Fitbit: The UX behind the habit of exercise. by Stacey Wang “Fitbit is a great product with a grand mission to get people moving. The effect of a wearable physical activity monitor ( Fitbit One ) on physical activity behaviour in women : A pilot study. Case study of user customized gifting ecom portal, Case study – Facebook’s timeline redesign, Cognitive bias – blind spots in everyday thinking, Adventure tours meta search feature case study, Fitbit – UX story behind the habit of exercising, Deep dive case study – applying user research to improve Duolingo app. Genuinely empathize with core goals of the app. Are you looking to learn more about Fitbit Health Solutions and how we can help you increase your employee motivation? I created a Sprint Map and Lightning Demo to understand my user’s experience and opportunity areas. If you’d like to chat about growth, product, UX or startups, please reach me at … UX/UI Design for an internal Fitbit App that connects employees to the best medical practitioners, on demand. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. What micro environmental factors have affected Fitbit since it opened for business? Minor Missteps Cause Fitbit to Stumble "Know Your Heart" ad incites internet skepticism A clever ad intended We are called the general consumers of the multi-billion dollar worth of wearable fitness tracker market. While leading the global wearable technology industry, Fitbit has become a daily companion with a “fitness is all the time” mindset and continues to broaden their customer base through recent medical-related endeavors. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Qualitative and quantitative data findings demonstrated that the Follow My Health feature did provide effective communication elements, however the participants requested a more comprehensive solution or additional features to analyze the data together. Fitbit’s campaign proves the power and value of . Punchcut worked with Fitbit to envision and design emerging health, fitness and lifestyle features across its portfolio of wearable, mobile and desktop devices. Read UX Design Case Study. Over the years, I have tried… Fitbit, Inc. is listed at New York Stock Exchange (NYSE) and have a market cap 1.17B USD. Ad Spend (ROAS) than . At its core its a search and comparison engine that scours the marketplace for tour... Fitbit is a popular app with a grand mission of getting people to start exercising. There are so many examples out there, and often the ones that make the … A LiveRamp Case Study Fitbit Achieves 2X Higher ROAS Using LiveRamp Authenticated . This case study discussed how the UX team came up with UX for a user customised gifting portal design. Since 2009, Fitbit has offered compact, affordable wearable devices focused on tracking and presenting a person’s daily activity through metrics to promote a healthy, active lifestyle. By prototyping both, I allowed current Fitbit members to opt in, provide personalized information and tailor their goals, which may change over time. Run More Effective Remote Usability Tests with These 5 Tips, AI, data and design skills: outputs from a Design Council workshop, Fundamentals of Right to Left UI Design for Middle Eastern Languages, The Psychology Behind Disney’s “10 Commandments” for Experience Design, If technology isn’t the problem, it’s probably not the solution, Is open to sharing their Fitbit data with a health professional, Adjusts activity based on their Fitbit data, Agree that access to client Fitbit data would help them better serve their clients, Discovery Research — Understanding and Defining the Fitbit members needs and desires, Initial Prototype, User Testing, Adjust Prototype, Time Management — Improve on keeping the user test moving, Quantifying User Test — Include more quantifiable questions, Research Execution — Balance being friendly and better use of the “silence”, User Test Focus — Limit the scope instead of asking feedback on all elements. 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